I am an Assistant Professor of Strategic Management at the Department of Economics and Business, Pompeu Fabra University (UPF). 

I obtained my Ph.D. in Management at the University of St. Gallen, Switzerland. Before joining UPF, I have been a Postdoctoral Researcher in the Strategic Management Department at IESE Business School and a visiting fellow at Texas A&M University. 

My research interests include corporate strategy, diversification, market entry & exit, resource allocation, business models, and demand-side strategy.  


  • Paper forthcoming in the Strategic Entrepreneurship Journal: Sohl/Vroom/McCann (2020). Business model diversification and firm performance: A demand-side perspective.  

  • Best reviewer award of the Strategic Management Division at the AOM Annual Meeting 2019

  • Upcoming presentations: Wharton Corporate Strategy and Innovation Conference (Dec)

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